Why Mindset Matters More Than Strategy
I have worked with many clients who have excellent strategies — thorough plans, detailed roadmaps, w...
There is nothing more deflating for a coach — or for a client — than ending a powerful, insightful session, feeling really positive about everything that was discussed, and then coming back the following week to discover that nothing has changed. No action was taken. The insight was not followed through. The momentum from the session evaporated somewhere between leaving the room and opening the door the next morning. This is one of the most common frustrations in coaching, and it almost always comes down to one thing: the session was not closed properly.
Closing a coaching session well is an art form. Done right, it leaves your client feeling clear, motivated, and genuinely committed to taking forward the work you have done together. Done poorly, even the most profound session loses its power. Here is how to do it right.
The end of a coaching session is not an afterthought. It is the moment when everything that was explored, discovered, and worked through gets synthesised into something concrete and actionable. The brain, during a coaching session, is in a particular state — open, curious, reflective, often in an altered state of consciousness somewhat like a light trance. If you end the session without properly transitioning your client back to normal reality, all of that processing goes with it.
This is why a clear, structured closing is not optional. It is essential. It is the bridge between the coaching space and the real world — the mechanism by which the insights and energy of the session get carried forward into daily life.
A great session close has three elements. First, reflection: what was the most important thing that came up today— This is not a summary — it is a considered reflection on the single most significant insight, realisation, or shift. It is amazing how often a client who seemed to be processing a dozen different things will identify one clear takeaway when asked this question directly. That identification is part of the integration process.
Second, commitment: what is the one thing you are going to do before our next session— The key word here is one. Not three things. Not a list. One specific, concrete, time-bound action that your client genuinely commits to. Vague intentions lead to vague action. Specific commitments lead to specific results. And the commitment must be made out loud — spoken to you, their coach — because that verbal commitment significantly increases the likelihood of follow-through.
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Sign UpThird, preview: what are we going to look at next time— This gives your client something to hold onto between sessions — a sense of continuity and forward momentum. It also allows her to start noticing and collecting relevant experiences in the days leading up to your next session, so that when she arrives, she comes with fresh material rather than just a vague sense of having had a good session.
One technique I have found invaluable in session closes is what I call the accountability question. At the very end of the session, I ask my client: on a scale of one to ten, how likely are you to do this before our next session— If she says nine or ten, great. If she says lower — six, seven, anything below eight — I do not accept it. I explore why. What is likely to get in the way— What would need to be true for her to be at a ten— Is there something we need to adjust — the commitment itself, the timeline, the support she has in place—
This question is not about pressure. It is about genuine curiosity and care. If your client is only 50% likely to do the thing, it is much more useful to know that now, and to adjust our approach, than to leave the session with false confidence that evaporates by Tuesday morning.
Some clients resist the commitment element of session closing. They want to stay in the insight, in the feeling, in the possibility — and committing to a specific action feels restrictive or scary. This is worth paying attention to. Often, the resistance to commitment is itself important information. It can signal a fear of failure, a deeper ambivalence about the change being discussed, or a misalignment between what you are working on and what she actually wants.
Do not bulldoze through this resistance. Explore it with curiosity. What would it mean to actually do this thing— What are you afraid will happen if you do— What does it mean if you do not— Sometimes the resistance dissolves once it is properly understood. Sometimes it reveals something deeper that needs to be the focus of the next session. Either way, you are learning something valuable about your client.
Finally, the last thing you say to your client before the session ends matters. Do not rush the ending. Take a moment to make eye contact, to thank her for the work she has done, and to convey — not as performance but as genuine experience — that you believe in her capacity to do what she has committed to. That moment of genuine, human connection is what she carries with her. It is often more impactful than anything said in the middle of the session.
Coaching is, at its core, a relationship. And every ending of a session is also a small ending and rebeginning of that relationship. Honour it. Close it well. And your clients will do the work.
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