Why Identity Change Is the Key to Transformation
If you coach long enough, you'll eventually meet a client who has done everything right: followed th...
There's a moment in every coaching relationship, if it's going well, where something shifts. The client stops being someone working on her problems and starts being someone moving with real purpose and energy toward what she wants. That shift is momentum. Knowing how to create it quickly, reliably, and sustainably is one of the most valuable skills a coach can develop.
Momentum is the feeling of forward motion, the sense that things are happening, that progress is being made, that the effort is worth it. It's one of the most powerful drivers of human motivation, and also one of the most fragile. When momentum is there, your client feels capable, optimistic, and energised. When it's gone, she feels stuck, frustrated, and tempted to quit.
The tricky thing about momentum is that it has to be earned. You can't just tell your client to have it, and you can't think your way into it. Momentum comes from action, specifically from a series of small wins that build on each other until the forward motion becomes self-reinforcing.
The fastest way to build momentum with a client who feels stuck is to start with something so small it feels almost silly. Not the most important thing on her list. Not the biggest, scariest action she needs to take. Something small enough that she can do it today, without overthinking it, without resistance, without needing to feel ready first.
This isn't about dumbing things down. It's about working with the psychology of momentum. Every small win releases a small hit of dopamine, not enough to feel euphoric, but enough to feel good. That good feeling creates the motivation to do the next thing, and the next. Gradually, what started as a trickle becomes a current, and the action starts to build on itself.
The principle here is counterintuitive: to go fast, you start slow. You start so small that failure is almost impossible, then you build from there.
Momentum is about the emotional experience of progress, not just the progress itself. That means one of your most important jobs as a coach is helping your client notice and celebrate what she's done, not what she hasn't. Most people are wired to focus on what's missing, what's still wrong, what hasn't happened yet. That negativity bias served a purpose for early humans, but in modern life it mostly just saps motivation and kills momentum.
Our free assessment helps you see which coaching areas fit you best.
Take the assessmentMake it a habit to consistently call out what your client has accomplished, no matter how small. Not in a forced, falsely upbeat way, but genuinely and specifically, with real appreciation for the effort she's put in. This one practice can change the emotional quality of your coaching relationship and how fast your client moves.
Another key to building momentum fast is looking at what's getting in the way, not just what your client needs to do, but what's making it hard to do. Often the obstacle isn't motivation or clarity. It's logistics: the time of day she's scheduled the task, the environment she's trying to work in, how she's structured her to-do list, or the energy-draining relationships she's maintaining alongside the growth work.
Work with your client to systematically remove that friction. Make the action she wants to take the path of least resistance. If she wants to start a daily journaling practice, help her figure out exactly when and where it will happen, and clear every obstacle between her and the page. If she wants to have a difficult conversation, help her prepare until she feels ready, not because she needs to be perfect, but because preparation lowers the energy it takes to actually act.
Once your client has momentum, use it. Momentum isn't just a nice feeling, it's a resource. The period when your client feels energised and capable is the ideal time to stretch toward something harder, take on the thing she's been avoiding, or have the conversation she's been postponing. Momentum makes hard things feel more doable.
The coaches who get the best results know how to sense when momentum is available and help their clients use it well: not wasting it by staying too long in the comfort zone, and not squandering it by pushing too hard before the foundation is there.
For women, momentum is often harder to build and easier to lose. Mental load, domestic responsibilities, second shifts, emotional labour, all of it eats into the energy that would otherwise go toward growth work. Good coaches acknowledge this reality without using it as an excuse. They work with the reality their client is actually living in, not a fantasy about how life should look, and they help their clients build momentum in a way that's sustainable within the real context of their lives.
That realistic, compassionate, strategic approach to momentum is part of what makes coaching through Coachivas different. We understand what women are actually navigating, and we help you build real, lasting momentum within that context, not instead of it.
It is free to apply and free to be listed. Share your coaching niche, experience, and session style, then go live when you are accepted.
Join as a coach